THE KICK THAT ASS AWARD IS THE ANNUAL PRIZE FOR GRADUATION PROJECTS OF STUDENTS AT DESIGN ACADEMY EINDHOVEN, PRESENTED BY DESIGNER MAARTEN BAAS AND THE LOWLANDS FESTIVAL (LIT UP BY THE ONE AND ONLY DJ MUNNE, MENNO DE MEESTER & NALA).

A TRUE ENCOURAGEMENT FOR THE STUDENT WHO HAS USED THEIR GRADUATION YEAR TO CREATE AUTHENTIC WORK WITHIN SELF-IMPOSED BOUNDARIES, REGARDLESS OF ADVICE OR ASSIGNMENTS. OFTEN SWIMMING AGAINST THE CURRENT BUT ALWAYS WITH A CLEAR PURPOSE IN MIND.

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